If you recognise that phrase you could be as old as me, although the programme ran until 1982 so you might equally be a spring chicken.
What’s the story? Or, to poke another meme, “I’ll tell you a story, about Jack a Nory…”.
We, as a species, love story-telling. I believe this because Yuval Noah Harari says so and so do Mssrs Stuart and Cohen in The Science of Discworld II. Their argument is that it was the cohesive power of a shared story that taught us to collaborate across family and tribal borders. It also led to religion, but that’s another story.
So what the Darwin has this got to do with photography? Narrative has power and people look for a story. Even in the absence of an available story, people will make one.
The desire for a compelling tale is so strong that we will choose the embellished story over the plain and more likely one. See Kahnemann and Tversky’s Linda experiment for further details.
The expression of this in photography is when people tell you what they see in an image. I’ve heard photographers talking about people telling them what their picture is about, in terms and directions that were a great surprise to the person who actually made the image.
So why should you care? Well, your pictures will tell a story whether you like it or not. If you have a particular story in mind, you should either make it very clear or add words. If you do not, the viewer will make their own story, and it may not be the one you intended. If you care, you need to make your story more clear. But if you think of how many times you see an image without a caption or description though,you might believe that the story should be in the image.
You might also think that what matters is not the story you are telling, but that there is potential in the picture for people to make-up their own story. Obviously this doesn’t apply to news photographers, social documentary and so on – these people really do have a story to tell and will work hard to do it. For me though, I can try to add elements to my picture that will lead the viewer to make a story. So I can try to show a relationship, or show someone’s doing something interesting that will make the viewer ask themselves what is going on.
Perhaps this is the second Golden Question – the first was ‘what do I see?’. This one is ‘what does it say?’.
Does every picture have to tell a story? No. But that leads to the third Golden Question of ‘why should I care?’ Which is the realm of landscape photography.