Think of your favourite photographers. Got them? OK, now imagine telling your list to a group of photographers. Stressed?
Wouldn’t it be awful to name someone who wasn’t cool? Or someone that everyone has heard of. Maybe worse – to admit to not liking one of the grand masters. Virtue signalling is really hard, isn’t it? Perhaps I’ve got it wrong, but is it the same as describing your musical taste? We’d all like to be groovy but we all dance round the kitchen to something we wouldn’t have on our playlist. Just as we’d all like to be Cartier-Bresson but we still take selfies and landscapes.
Maybe it’s better to differentiate your influences from the people you follow. I definitely have influences: there is work I’ve seen that inspires me to try harder or try differently. I don’t want to copy it – I couldn’t – but it does lead me towards what I like, rather than random snapping. In terms of following, there are people I read and some I view; rarely both. The ones I read have interesting views or things to say but, to be honest, I’m rarely reading them for the pictures. There are a few people whose pictures I will look at. Most often they have very little to say.
The difference between influences and following is, I think, one of timing. My influences are most often historical to me: they are pictures that have existed and I later found. They fed into my preferences and helped me learn what to put into a picture and the types of subject and treatment I like.
Those I follow have something interesting to say right now. They won’t make me change direction but I can learn from them, or at least be entertained. What I am absolutely not going to do is try to drink from the firehose of Instagram or Facebook, or join their Red Queen race.
I’ll be open about my list though – I have no intention of sharing it. The pictures I like are my preferences. I can explain to myself why I like them but nobody wants to expose their taste to judgement, particularly when that judgement is likely to be superficial. Say for example that you studied the style of something shot by Leni Riefenstahl (NB – this is an example, not a confession) but hated the content and what it represented. Your understanding might be to recognise and avoid anything reminiscent of that in your own work. You might discuss your feelings for the work in a conversation, but you would avoid putting Riefenstahl down as an influence. You’d be happy to claim Margaret Bourke-White though. Saying that, I’m happy to share someone I follow, because it’s a useful resource. This is sharing a benefit and I hope other people would do the same.
Do you know who your influences are? It’s an interesting exercise to compile a list and put a reason against each one. I wonder if it’s also useful to have a hate list as well as the hit list. If there is work that you really don’t like, understand why. Perhaps it’s also useful to be clear why you follow some work. The link I gave above is to a resource. It’s useful and, if I ever took that kind of picture, good to know. It certainly hasn’t made me want to light everything with flash though.
So there you have it – another grumble from someone who needs to get out more. And what does it mean to follow someone anyway?