Look at the books around you. Most of them have a picture on the cover. I’d never really thought about, but there is a whole industry that provides cover pictures.
Basically it’s the photo stock pictures business, but focused on a specific use case.
I’d also had some fanciful idea that it was the photographer’s job to interpret the book. My, how the publishers would laugh. Usually, the photographer provides pictures to an agency, which holds a large library of images. The people designing the book pick an image to fit the subject of the book or, more likely, its genre. This is probably why ‘dead or threatened woman’ thrillers have so often got a woman in a red coat walking with her back to you. And why ‘tough loner’ thrillers have a man walking away down the road. The picture tells you what the book is likely to contain even if you don’t know the author.
What got me thinking was my wife, a great fan of detective crime thrillers. She mentioned that there can be a mismatch between the quality of the cover and that of the text. Most often it seems to fail so that good books get bad covers. By that, I mean a cover that looks cheap, or lacking good design. Quite often the cover picture is trite: a formulaic copy of what other people are doing (red coat, back turned) or a literal version of the story (a pen leaking blood was a recent one). Sometimes, despite the cover, a book is good. It doesn’t seem to work as much the other way round – I guess a book published with no budget and less hope doesn’t get much other than a stock image on the front.
This is not the photographer’s fault. The snapper posts probably hundreds, perhaps thousands, of pictures to the agency. The pen leaking blood could have been used anywhere. It was a designer who thought ‘this book is about someone who writes murder stories and may have committed the crimes too, so what we need is a killing pen’. Or perhaps the designer is working on yet another Scandinavian endangered woman thriller by an unknown author and wants to signal the genre to potential readers. Cue the red coat. I make it sound easy, but it’s marketing and it usually works.
There will be a bespoke market too, where a particular photographer is commissioned to produce a specific picture. As in all such things, this will work to a power law: a few people get all the work and all the money and there is a long tail of the remainder. So I expect there are only a few known book-cover photographers.
I suppose the pictures that get on the covers are strong support for the Filmosaur proposal (point 3 of the manifesto) that a picture has no meaning but what the viewer thinks it means. A picture of a man running across a city bridge could mean anything from a thriller to a guide to time management. Or, using the picture of the slide above, anything from lost child to lost childhood.
Anyway, there is a whole industry out there creating pictures for book covers. What might be fun would be to shoot a picture for a book you like, just to play with capturing the story in a single image or even to pun on the contents. I admit to doing the opposite in my past, which was to hide all of the cover art and text beneath dust jackets made from old wallpaper or brown paper. It meant I could read anything I liked at school or commuting.
Anyway, I’m just waffling about something that caught my interest. If you want to know more about it or if the idea of shooting covers for a stock agency interests you, you could start somewhere like here.